If your Facebook ads feel like setting cash on fire, it is usually one of these five mistakes.
1. You are boosting, not advertising
Hitting Boost optimises for likes, not leads. Real campaigns are built in Ads Manager with the right objective.
2. No offer
A clear offer turns attention into a lead.
3. You are talking to everyone
Broad targeting burns budget on the wrong people.
4. Forgettable creative
On Facebook the creative is 80% of performance.
5. No follow-up system
Without fast follow-up, even good ad spend is gone.
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Frequently asked questions
Why are my Facebook ads not converting?
Usually one of five things. You are boosting instead of using the right objective, there is no clear offer, targeting is too broad, the creative is forgettable, or there is no fast follow-up.
Is boosting a post the same as running an ad?
No. Boost optimises for likes and comments, while real campaigns are built in Ads Manager with a lead or sales objective. That difference alone changes your results.
How much should I spend before deciding a Facebook ad works?
Give a campaign 7 to 14 days and enough budget for the algorithm to learn before you judge it. Killing ads after two days is how you never find a winner.