A lead is a person who raised their hand – filled a form, messaged you, asked for a quote. Not someone who liked a post.
Likes are activity. Leads are outcomes.
You can have 50,000 followers and no sales, or 800 followers and a full calendar. What you measure is what you optimise for.
Cost per lead, explained
CPL is what you spend divided by leads. Spend RM1,000, get 20 enquiries, your CPL is RM50.
Why CPL beats vanity metrics
If you know your CPL and what a customer is worth, you can make decisions instead of guesses.
Want a marketing system that brings in leads every week? Get a free consultation.
Frequently asked questions
What actually counts as a lead?
Someone who raised their hand, filled a form, sent a message or asked for a quote. A like or a follow is not a lead.
How do I calculate cost per lead?
Divide what you spent by the number of leads. Spend RM1,000 and get 20 enquiries, and your cost per lead is RM50.
Why is cost per lead more useful than followers?
Because followers do not tell you if marketing makes money. Once you know your cost per lead and what a customer is worth, you can make decisions instead of guesses.
Baca lagi
- How to Generate Leads with Digital Marketing
- Berapa Kos Digital Marketing di Malaysia? (Panduan 2026)
- What Is Digital Marketing? A Practical Guide for Malaysian SMEs
Leave a Reply