An outsourced CMO for your growth.

When you need it

Strategy or execution: which one do you actually need?

Most SMEs that call us do not have a channel problem. They have three channels running with no agreement on what any of them is for, and nobody senior enough to say which one to stop.

You need execution if you know exactly which channel matters, you know what you are selling and to whom, and you simply need someone competent to run it. Buy the channel, not the consulting.

You need strategy if you cannot answer why you are on a channel, if two vendors are giving you contradictory advice, if you are busy but not growing, or if every month looks like activity and none of it compounds.

The role

What an outsourced CMO actually does

A full-time marketing director in Malaysia costs somewhere north of RM120,000 a year before you count the mistakes of hiring the wrong one. Most SMEs need that judgement a few days a month, not five days a week.

The job is direction and accountability. Deciding what you stand for and who you are not for. Choosing which channels get funded and which get stopped. Briefing whoever executes, whether that is us, your in-house person or another vendor. And holding every channel to one number instead of letting each one report its own favourite metric.

The part clients notice most is the stopping. Saying no to a channel that is producing nothing is harder internally than adding a new one, and it is usually where the money is.

The first 90 days

What the roadmap covers

Days 1 to 14, discovery. Where leads come from today, what they cost, what closes and what does not. We look at your actual numbers, not a questionnaire. This is also where we usually find that the tracking has been wrong for months.

Days 15 to 30, strategy. Positioning, the offer, and a channel plan with a budget attached to each line. Written down, so there is something to disagree with.

Days 31 to 90, execution. The plan runs. We brief and oversee whoever delivers, and adjust when the data says to rather than when the quarter ends.

Every month, reporting. One review against the number we agreed. Including the months where the answer is that it did not work.

Fit

Who this is not for

If you want someone to agree with a plan you have already decided, this will be an expensive and irritating experience for both of us.

If you need leads this month to make payroll, buy paid ads instead. Strategy pays back over quarters, not weeks, and pretending otherwise would be dishonest.

And if your total marketing spend is under about RM5,000 a month, you do not need a strategist yet. You need one channel run properly. Start with SEO or paid ads, and come back when there is enough moving to be worth co-ordinating.