“Digital marketing agency” is a vague label. Some are glorified post schedulers; others run your entire growth engine. Here is what the work involves when it is done properly.
Strategy first
It starts before any post goes out. A real agency maps your audience, offer, margins and funnel, then decides which channels are worth your money. The strategy is the product – the posting and ads are just how it gets executed.
Running the channels
Building and optimising ad campaigns, fixing your site and publishing content that ranks, planning and producing social content, and making sure every enquiry is captured and followed up fast.
Reporting
Someone measures what worked – leads, cost per lead, revenue – in plain numbers you can act on. If your report is a screenshot of reach and likes, you are not getting the full job.
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Frequently asked questions
Is a digital marketing agency just for social media posting?
No. Posting is the visible part. The real work is strategy, mapping your audience, offer and funnel, then running ads, SEO and content, and reporting on leads and revenue.
What is the difference between strategy and just running ads?
Strategy decides which channels are worth your money and why, before anything is spent. Running ads without it is guessing with a budget attached.
How do I know if my agency is doing a good job?
Judge it by leads, cost per lead and revenue, numbers you can act on. If your monthly report is a screenshot of reach and likes, you are not getting the full job.
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