Solar company: 4,128 leads, half the spend
A solar company was spending RM30,000 a month on marketing and replying to one lead in a hundred. The leads were real. The follow-up was not. We cut the spend in half, kept the same lead volume, and took the reply rate from 1% to 60%.
Before and after
| Before | With us | |
|---|---|---|
| Monthly spend | RM30,000 (RM26,000 ads + 1 staff) | RM15,000 |
| Scope | Run ads, post on Facebook | Ads, CRM, lead routing, SEO, reporting |
| Reply rate | 1% | 60% |
| Lead tracking | None | Every lead has an owner and a status |
The expensive problem was never the ads. It was that leads arrived and nobody owned them. Halving the budget was possible because the follow-up started working — you need fewer leads when you actually answer them.
What we did
Pointed every ad straight into a CRM. A Meta lead lands in the system, gets an owner, gets a status. No more leads sitting in an inbox.
Routed by region. A sales person gets the leads for the state they cover, automatically, in rotation.
Put response time in front of the boss. Thirteen sales people, each with a visible response time. What gets measured gets answered.
Ran remarketing. Chased back the people who already showed interest instead of paying to find new ones.
Built SEO alongside. Ads bring leads today and stop when you stop paying. Search builds an asset that keeps working.
Leads into the CRM
| Month | Leads |
|---|---|
| June | 748 |
| July | 1,002 |
| August | 959 |
| September | 1,419 |
| Total | 4,128 |
Search grew at the same time
| Month | Clicks from Google | Times shown in Google |
|---|---|---|
| June | 18 | 704 |
| July | 103 | 5,900 |
| August | 425 | 36,300 |
| September | 955 | 77,200 |
Of the 955 September clicks, 913 came from people who did not search the brand name — strangers, not existing customers looking up the company.
Source: client CRM (June from the 15th, August to the 27th, September from ClickUp) and the client’s Google Search Console, 2026. Client name withheld. Ad budget is paid directly to Meta and Google with no markup, and is not included in the management fee above.
Leads arriving but nobody answering?
That is the cheapest problem to fix, and usually the most expensive to ignore.
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