Accounting firm: 2 to 32 visitors a day from Google

An accounting firm was getting about two visitors a day from Google. Four months later it was thirty-two, and the firm’s name was appearing in search results 63,900 times a month. Nothing clever happened. We published what business owners were already searching for, and Google caught up.

Where it started

A capable firm with a quiet website. June: 73 clicks from Google in the whole month. Business owners searching things like business MSIC code or SOCSO employer registration were landing on government portals and forums, then hiring whoever they found next.

What we did

Audited what already existed first. Website, social accounts, Google Business Profile. Fix what works before building anything new.

Answered the compliance questions owners actually type. MSIC codes, SOCSO employer registration, the admin that every Malaysian business has to deal with and nobody explains plainly.

Published 209 new pages in four months, then went back and updated 146 old ones. Old content that already ranks is usually worth more than another new page.

Ran ads alongside. Search takes months. Ads cover the gap while it builds.

Content first, Google follows

Ranked #1 for terms owners search before they hire

The firm now sits at position one for business MSIC code and SOCSO employer registration. These are not vanity terms. Someone searching them is setting up or fixing a company, which is exactly when they need an accountant.

And 924 of the 966 September clicks came from people who had never typed the firm’s name. That is the whole job: being found by people who do not know you yet.

Source: the client’s own Google Search Console (March to September 2026), client website publish dates, and Lesgo Media analytics. Client name withheld. Search Console data is measured by Google, not estimated by us.